Use the cost you already track.
Build margin rules around product price and cost-per-item recorded in Shopify.
SHOPIFY × GOOGLE ADS
Put your ad spend behind the right products.
Your costs change. Your stock moves. Your ads should keep up. PruneSpend is designed to use Shopify costs and stock to propose Google Ads product exclusions and re-inclusions—with your approval before changes apply.
Your Shopify data. Your margin rules. Your approval.
ShopifyProduct cost + stock
PruneSpendYour rules + your reviewGoogle AdsSelected campaign products
MORE CONTEXT. BETTER DECISIONS.
A sale is only part of the story.
A product can sell well and still leave little margin. PruneSpend brings the cost and stock behind each SKU into the decision about whether to keep advertising it.
Keep stock in the picture.
Review exclusions when items run out, and re-inclusions when they qualify again.
Choose what changes.
See the product, the reason, and the campaign affected before you approve.
SEE THE REASON BEFORE THE CHANGE
The reason, the impact, and the final call.
The decision view keeps the product inputs, proposed campaign change, and approval action together in one focused screen.
Examples only. This preview is not connected to Shopify or Google Ads.
Product margin % = (selling price − product cost) ÷ selling price × 100. It does not include ad spend, shipping, taxes, or other fees.
HOW IT FITS INTO YOUR DAY
From catalog changes to a considered next step.
A focused workflow for merchants managing their own Performance Max and Standard Shopping campaigns.
- 01
Set your boundaries.
Choose the campaigns to manage and define the minimum product margin that works for your business.
Selected campaigns · Your threshold - 02
Review the proposals.
See exclusions and re-inclusions with the product data, reason, and before-and-after campaign state.
Clear inputs · Clear consequences - 03
Approve. Then apply.
Approve or reject the proposal. Approved changes are designed to be applied to Google Ads and recorded in the activity history.
Explicit approval · Recorded outcome
BUILT AROUND YOUR CONTROL
Your campaigns. Your final call.
PruneSpend focuses on which products are included in selected campaigns. The approval step stays at the centre of that workflow.
A review step you cannot skip.
Every proposed campaign change requires your approval. Detecting a stock or margin change does not, by itself, authorize an ad-account change.
- Proposal staged
- You approve
- Change applied
Shopify stays your source.
Product price, cost, and inventory are read from Shopify. PruneSpend is designed without Shopify catalog writes.
Changes stay focused.
Product-level controls within selected campaign listing groups. Budgets, bids, and ad creative sit outside this workflow.
Know what happened.
The planned activity history brings together the product, reason, approval, before-and-after state, and apply result.
Which campaigns is PruneSpend designed for?
Performance Max and Standard Shopping campaigns in a Shopify merchant’s own Google Ads account. The workflow starts with explicitly selecting which campaigns to manage.
How is product margin calculated?
Product margin is calculated from selling price minus Shopify cost-per-item, expressed as an amount or percentage of selling price. This is not net profit: ad spend, shipping, taxes, returns, and other fees are not included in the initial margin model.
Can it change my campaigns without approval?
The product is designed around mandatory approval. Margin and stock rules create proposals; they do not authorize live changes. The merchant must approve a proposal before it is applied.
What happens when a product is back in stock?
If an excluded product comes back in stock and meets the margin rule, the workflow stages a re-inclusion for review. Re-inclusion also requires approval.
What if a product has no cost recorded?
Missing costs are flagged instead of estimated. Margin-based staging is skipped for those products, while stock rules can still apply. Cost-per-item must be available in Shopify to evaluate margin.
How can I get access?
Contact ClientAhead for current availability and access information. Public installation is not available at this time; the examples on this page demonstrate the intended workflow.
PRUNESPEND BY CLIENTAHEAD
Give every product a reason to stay in your ads.
Shopify cost and stock, campaign-level context, and a decision that stays yours.